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Online buzz monitoring: eXtrapola leads the Italian market
(05-05-2008)
According to marketing experts, monitoring corporate and brand reputation around the web is now absolutely indispensable for fine-tuning communications strategies. But this is far from easy. Blogs, forums and a growing number of new social networks' tools are making consumers able to influence - positively or, more often, negatively - products and companies' reputation and consequently their market effectiveness. As much as companies and products, also politicians and institutions are exposed to online buzz, while at the same time have a profound interest in monitoring this buzz.
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The Fall of Newspapers Starts, Web Rises
(02-05-2008)
In 2007 many were shocked when Arthur Sulzberger, owner, chairman and publisher of the most respected newspaper in the world, the New York Times, said to a journalist of Haaretz: "I really don't know whether we'll be printing the Times in five years, and you know what? I don't care, either".
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Web Advertising on a Growth Path
(28-03-2008)
Nielsen Media Research Group released data on Italian advertising spending in January highlighting year-on-year rise of 5.2% led by booming web spending (+37.3%).
Italian advertising spending keeps growing at a healthy pace, according to Nielsen Media. For January Nielsen reported an increase in advertising spending of 5.2% over last year. Leading the trend were mainly telecoms, +75.9%, automotive, +8.2%, and pharmaceuticals, +12.7%.
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