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2008
Online buzz monitoring: eXtrapola leads the Italian market
(05-05-2008)
According to marketing experts, monitoring corporate and brand reputation around the web is now absolutely indispensable for fine-tuning communications strategies. But this is far from easy. Blogs, forums and a growing number of new social networks' tools are making consumers able to influence - positively or, more often, negatively - products and companies' reputation and consequently their market effectiveness. As much as companies and products, also politicians and institutions are exposed to online buzz, while at the same time have a profound interest in monitoring this buzz.
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The Fall of Newspapers Starts, Web Rises
(02-05-2008)
In 2007 many were shocked when Arthur Sulzberger, owner, chairman and publisher of the most respected newspaper in the world, the New York Times, said to a journalist of Haaretz: "I really don't know whether we'll be printing the Times in five years, and you know what? I don't care, either".
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Web Advertising on a Growth Path
(28-03-2008)
Nielsen Media Research Group released data on Italian advertising spending in January highlighting year-on-year rise of 5.2% led by booming web spending (+37.3%).
Italian advertising spending keeps growing at a healthy pace, according to Nielsen Media. For January Nielsen reported an increase in advertising spending of 5.2% over last year. Leading the trend were mainly telecoms, +75.9%, automotive, +8.2%, and pharmaceuticals, +12.7%.
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2006
Media Partnership eXtrapola - ComPa 2006
(25-10-2006)
Once again, eXtrapola is the media partner of the European Public Comunication Meeting known as ComPa, from November 7 to 9 at the Bologna fair quarter.
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Media Partner Pio Manzù Center 2006 Event
(10-10-2006)
eXtrapola has become media partner of the "Life in the balance " event, 3 workshop days about a world on edge Man and Nature face to face with virtuality, the need for balanced development the common cause of responsibility.
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The Economist: “Who killed the newspaper
(08-09-2006)
Of all the “old” media, newspapers have the most to lose from the internet.
In his book “The Vanishing Newspaper”, Philip Meyer calculates that the first quarter of 2043 will be the moment when newsprint dies in America as the last exhausted reader tosses aside the last crumpled edition.
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eXtrapola meets Vinton G. Cerf
(06-09-2006)
Cattolica, Italy, September 6th, 2006 – The recent developments of Internet and its future trends have been discussed during a meeting between Vinton G. Cerf, vice president and chief Internet evangelist of Google, and Stefano Marioni, president of the board of eXtrapola.
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Media partnership Smile 2006 Event
(02-08-2006)
eXtrapola has become media partner of the Smile2006 event, the first
International symposium on medical e-Learning thanks to an agreement with Giunti Lab, the IT branch of the Giunti
Publisher Group, which supports strategic innovation in digital content
management processes within knowledge and learning organizations.
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